This month we celebrate 10 years of building a brand that transforms — this is our Salvaje story.
2015: The spark
Anastasia and Jose met in August 2015. She was backpacking through Latin America, and he had just returned from Indonesia to live close to the waves in Cartagena.
Three weeks later, Jose asked Anastasia to stay in Colombia — to give their connection a chance and to join forces on a shared dream: COCO SALVAJE.
That’s how it all began.
2016: First creations
Soon they realized they were stronger together — if they focused entirely on COCO SALVAJE, they could go far. They began by buying coconut oil from a women’s association in Córdoba and bottling it themselves in a small room of their apartment in Cartagena.
Friends and neighbors were the first to test it, and word of mouth turned into the first loyal community.
2018: Back to the roots
Production moved to a rural workshop, surrounded by the same landscapes that inspired COCO SALVAJE. Here, the team started to grow, and so did the dream: not just making products, but protecting the natural rhythm of life.
2021: Building an eco-lab
A new chapter: the first eco-laboratory built with superadobe, natural architecture that mirrors the values of the brand. Every wall, every corner, became a statement of respect for the planet.
That same year, they obtained the INVIMA certification, confirming that their product met the quality standards required to safely reach the public.
In this year, our beloved pig Coco joined the family — a symbol of kindness, curiosity, and respect for all living beings. That same year, we created our own seal of integrity: Pig Approved — a promise of cruelty-free care, sustainable practices, and ingredients that respect life in every form.
2023: A step into the world
They took the leap into the U.S. market, launching their online store on Amazon. It wasn’t an immediate success, but it became a period of immense learning and growth.
For the first time, international customers could experience what “being Salvaje” means.
2024: Growth & community
They built a new architectural complex designed to attract skilled professionals from the cities. With it came the formation of an incredible team — new departments, talented people, and the gradual delegation of the many roles that Jose and Anastasia had carried on their own for years.
2025: The Salvaje horizon
And 2025 has been a year of truly Salvaje growth and transformation:
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We launched our new refillable stick deodorant — a custom-designed metal case that redefines natural care.
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Our network of distributors grew from 60 to over 200.
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Our team expanded from 10 to 27 passionate people.
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Our Instagram community blossomed from 40,000 to 177,000 members.
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And we broke multiple sales records that once felt like distant dreams.
Today, ten years later…
We’re still dreaming, creating, learning and growing.
With new challenges, bigger goals and a fire that burns brighter than ever.
We feel deeply inspired, excited and grateful for every one of you — our loyal supporters, customers, and partners in this Salvaje journey.
Thank you for believing, for sharing, for walking beside us.
We didn’t do this alone — we did it with you.
Help us keep growing: invite a friend who hasn’t discovered COCO SALVAJE yet — and invite them into this natural, powerful, toxin-free universe.
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What “Pig Approved” Means to Us
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